Download ebook Radio Programming : Tactics and Strategy
Download ebook Radio Programming : Tactics and Strategy
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Author: Eric G. Norberg
Page Count: 191 pages
Published Date: 07 Jun 1996
Publisher: Taylor & Francis Ltd
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9780240802343
File size: 10 Mb
File Name: Radio.Programming.Tactics.and.Strategy.pdf
Download Link: Radio Programming Tactics and Strategy
---------------------------------------------------------------
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Read online Radio Programming : Tactics and Strategy Buy and read online Radio Programming : Tactics and Strategy Download Radio Programming : Tactics and Strategy for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Radio Programming : Tactics and Strategy ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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Radio Programming : Tactics and Strategy. Eric G. Norberg
Author: Eric G. Norberg
Page Count: 191 pages
Published Date: 07 Jun 1996
Publisher: Taylor & Francis Ltd
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9780240802343
File size: 10 Mb
File Name: Radio.Programming.Tactics.and.Strategy.pdf
Download Link: Radio Programming Tactics and Strategy
---------------------------------------------------------------
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers. Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
Read online Radio Programming : Tactics and Strategy Buy and read online Radio Programming : Tactics and Strategy Download Radio Programming : Tactics and Strategy for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Radio Programming : Tactics and Strategy ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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